Wells Fargo 'Unlock' custom content ad campaign
Part of a 5-piece series created for Wells Fargo, taking their 'Unlock' advertising theme and interpreting it through pod casts, video spots, digital content, and print advertising. This first piece, a special 2 spread die-cut advertisement, launches the teaser which defines an 'Unlock': a realization that occurs for someone which changes the course of their business. This piece ran in an issue of Bloomberg Businessweek and supported the episode of The David Rubenstein Show that Wells Fargo was sponsoring.

Wells mock closed.jpg
Wells mock open.jpg